Unique Ways to Use Call to Action in Content Marketing

Nowadays, there are so many small and even big businesses that have a long way to go when it comes to providing the calls to action. These are essential for driving conversions from their content marketing efforts directly to their websites. In my experiences before, I have found that typically nothing stands out on the websites when they don’t have call to action. We recommend that every small business take a close at web content strategies and then one step at a time identify the priorities for improvement of their marketing ideas and website.

Here are few essential but very unique ways to keep in mind when it comes to call to action for your content:

1. When you are about to select calls to action to use, you must remember that your content marketing strategy will be most effective once done

When selecting call to action to use, it is not a matter of cramming in as many conversion opportunities as possible when you know what to do. Ultimately, you want someone to call or email you through a form or simple email link. That’s what it’s all about.

2. Call to Action is not always a Priority

Most of the time, call to action are secondary elements, from signing up for an email newsletter that you can find to downloading a capabilities brochure that is available online. It’s challenging, but they must be fit well within website page design.

3. You need to emphasize a Conversion Opportunity on Call to Action up High

Some of the marketers particularly the new ones consider that call to action doesn’t need to be in the above the fold or as they say in the first screen at all. Generally, something should prompt an action or draw a visitor deeper into the site. Your customers should be able to quickly determine what you’re offering

Some more suggestions for your call to action:

• You can consider offer a free consultation as it is in demand these days
• Create a trial version of your product but not that long, perhaps a day or a week
• Invite them to sign up for a demo regarding your product or services offered
• Showcase an educational guide with advice on how to save time or avoid problems
• Don’t just add your phone number in the footer near the copyright of your site. Make sure it is very apparent on every page like in the About or Home Page
• Do not rely all the time to the navigation item that says “coupons.” You must consider to feature a graphic with a coupon or special offer as well
• And lastly, you can try promoting an off-line seminar for your customers


There are different studies nowadays that have repeatedly shown that small business executives that are certainly interested in realizing the benefits of online marketing techniques. They included social media, search engine optimization as well as paid search when it comes to call to action in websites.

What steps are you taking to make sure you’re getting more visitors to take some type of action after they arrive? Comment it below and share your thoughts about our topic today!

An Expert Guide for Effective Click Bait Methods

Today, we are going to give you some tips that will help you counteract with the recent changes in Facebook and to increase your brand’s engagement in the News Feed with the recent change in Facebook that they have made to their algorithm.

We are giving you couple of free methods about posting content and reaching more potential customers in the News Feed. Here’s what the recent Facebook algorithm change is all about. Have you ever heard about “click bait”?

What exactly is click bait anyway?

This is when a link is shared in a Facebook post with a title that sparks curiosity but does not really tell people what the article is all about. We can see it everywhere in Facebook and even in Twitter when someone shared it to their followers. This essentially teases people to click a link but does not give them all the information so they are not exactly sure what they’re going to find on the other side of that click.

The challenge is that the click bait strategy is making it hard for users to see content they genuinely want to see and care about. The more people click on the link, even though they’re not sure if they’re even interested in the content on the other side of that link, the more that post shows up in the News Feed.

And that’s why Facebook became concerned with this practice and made this recent change that no longer allows click bait. Your content will be negatively impacted when you use a click bait type of posting strategy.

Here’s how you can do click bait properly and make sure your posts get as much exposure in the News Feed positively:

1. Share Quality Posts Only

Aside from sharing quality posts, you can also consider all your posts creation. You should focus more on quality rather than quantity when it comes to Facebook posts. If you have noticed, Facebook is actually paying attention to each time you post and they are very particular with the high-value content versus a bunch of posts that are not really worth sharing.

2. When it comes to Facebook Posts and Titles, Be Specific

This would not only safeguard you, but it will help you with targeting. You will attract the ideal audience on Facebook with each of your Facebook posts.

3. When Posting on Facebook, Consider using Preview

For those of you who don’t know what preview is all about, it is when you include a link to your article in the post and then you automatically add an image and information under the image that are automatically pulled into your post.

Wrapping Up:

If you are not really familiar with these recent Facebook changes, they are all about their users on having great experience when they go on to their website. They require all pages and business owners to have quality posts that we all feel about our own websites. Model those posts versus trying to be sneaky or too promotional with your posts.

7 Useful Tips to Create Effective and Relevant Infographics

Do you use infographics with your marketing ideas? Are you applying infographics with all your marketing strategy? Well, you are surely doing the right thing because infographics today are all the rage now.

Companies like to incorporate infographics into their content marketing strategy because they bring powerful results. Visual content is powerful and consumers find it more engaging than mere text because 65 percent of people are visual learners. How do you create a great, effective and relevant infographics that will surely captivate your audience and spread the word about your brand all over the internet? Here are our top 7 essential tips that you will find very useful for creating successful infographics:

1. You need to know what has been done so far in the field

In other words, you need to take a look around to make sure your infographic stands out and performs excellently. Check the most popular infographics to see what elements they have in common. Take a look at the infographics that have been pinned the most to get an idea on what kind of visual content appeals to the public. You can start by visiting Pinterest and Vusal.ly where you can find popular infographics placed under various categories and you can view them all to grab ideas about creating infographic.

2. The basis for your infographic is the idea that you will get and create

You need to come up with a great idea first before you start creating one. It is definitely one of the most effective techniques that are often times used by brands. They call it “analogy”. Take a look at this brilliant infographic created by popular sites and see their infographic construction. Before you set out to create your infographic, you need to establish its purpose like if you are going to create a funny, serious or anything under-the-sun infographic. Your primary aim should always be to educate and inspire your audience.

3. Your data should be relevant to your message

You must ensure that your data is top notch as well as unique and interesting to your audience. Otherwise you’re making an infographic about facts everyone can simply learn elsewhere.

4. Your style should be simple and consistent

You must make sure that your design is connected with simplicity in mind. You need to limit the number of fonts, stick to one style for your visual media. After that, you should follow your color scheme. Make sure there are clear visual connections between various sections of your infographic.

5. Add value and it should tell an interesting story

All the data you choose should basically back up and structure your main story. An infographic cannot be just a collection of curious facts – each and every piece of information should add to the main narrative.

6. Another important factor is choosing the right size

That’s why it’s a good idea to use compressed JPEG format to reduce the weight of the infographic. This will ensure that the page loads quickly without making the visitor wait too long. Keep the length of your infographic under 5000 pixels. If it’s too long you might lose the attention of your audience.

7. Optimize your infographic for sharing to drive a lot of traffic to your website

As infographics can drive a lot of traffic to your website, you must embed it in a blog post, optimize it for sharing and of course share it on your own social platforms. This will encourage other visitors to share it.

If you found the above post on creating effective successful infographics, share it to your friends and please leave your comments below!

Copywriting Experience and Tips in Creating Effective Content Marketing

You are all prepped up and ready to start another day with your writing routine but then later on you realized where to get started with writing today? You are now ready to write an email or even update your social accounts or blog posts but then you just went blank space in the middle of thinking.

I have experienced it many times and even today I get a blank space when I am about to start writing something for my blog posts. But I always think about this one, “All the ideas are often best started at the source of everything which is your audience”. I think of it that way and eventually I can think of better content to start my writing and the rest is history.

It can be really tricky especially if you are new to the marketing industry when it comes to coming up with content ideas to share. The worst part of writing your content is that it may fall flat especially if the post you have written has something that is not of interest to your audience. Isn’t it disappointing? So the best thing you can do is always ask your audience to provide you with content ideas on what to write next. If you engage your audience and write about the content they want to see, they are more likely to share it and give you content ideas in the future.

Here are few ideas that you can get started with your content writing routine today:

1. Send an email survey to all your contacts

This is proven effective and is a quick way to catch up on what is important to your audience these days. Engaging your audience is like keeping an ear to the street at all times, and this allows you to take advantage of what people are already talking about. If you don’t know what kind of online survey to do, there are several survey resources that are available online. Depending on your preference, you can use a pre-existing survey template or create your own. Keep your survey short because your customers won’t finish your survey for sure if it is too long. Use the responses to generate content ideas and use statistics from your survey in your blog post.

2. Sharing social media pictures

We all know that these days, photos are a huge hit and everyone likes to take photos of themselves or perhaps sceneries. Images are easily shared across any digital medium this time around so it won’t be a hassle for your audience. Consider asking your audience to contribute pictures that they like and taken like a picture of their pet, favorite foods, sports or perhaps a celebrity crush. Once several submissions are shared, you can combine them all into a picture-friendly blog post, email, collage or photo album on Facebook, or share them one by one on Instagram. The possibilities are endless.

3. Consider using online reviews

If your business page and posts have stellar online reviews, use them all to create a blog post and spark ideas that would capture your audiences’ attention. In addition to using reviews directly in a post, you can also use reviews to generate topics.

4. Finish with a question or a call to action for your readers

Aside from online reviews, you can also ask questions to your audience before you can publish, send or port content on social or your blog or email. As readers get used to commenting on your stories, you can ask readers to share content ideas. This is what we call responding and interaction.

For you, how can you get your audience to interact with your content marketing posts and share their ideas about copywriting? Share your responses in the comment box below!