Nowadays, there are so many small and even big businesses that have a long way to go when it comes to providing the calls to action. These are essential for driving conversions from their content marketing efforts directly to their websites. In my experiences before, I have found that typically nothing stands out on the websites when they don’t have call to action. We recommend that every small business take a close at web content strategies and then one step at a time identify the priorities for improvement of their marketing ideas and website.
Here are few essential but very unique ways to keep in mind when it comes to call to action for your content:
1. When you are about to select calls to action to use, you must remember that your content marketing strategy will be most effective once done
When selecting call to action to use, it is not a matter of cramming in as many conversion opportunities as possible when you know what to do. Ultimately, you want someone to call or email you through a form or simple email link. That’s what it’s all about.
2. Call to Action is not always a Priority
Most of the time, call to action are secondary elements, from signing up for an email newsletter that you can find to downloading a capabilities brochure that is available online. It’s challenging, but they must be fit well within website page design.
3. You need to emphasize a Conversion Opportunity on Call to Action up High
Some of the marketers particularly the new ones consider that call to action doesn’t need to be in the above the fold or as they say in the first screen at all. Generally, something should prompt an action or draw a visitor deeper into the site. Your customers should be able to quickly determine what you’re offering
Some more suggestions for your call to action:
• You can consider offer a free consultation as it is in demand these days
• Create a trial version of your product but not that long, perhaps a day or a week
• Invite them to sign up for a demo regarding your product or services offered
• Showcase an educational guide with advice on how to save time or avoid problems
• Don’t just add your phone number in the footer near the copyright of your site. Make sure it is very apparent on every page like in the About or Home Page
• Do not rely all the time to the navigation item that says “coupons.” You must consider to feature a graphic with a coupon or special offer as well
• And lastly, you can try promoting an off-line seminar for your customers
There are different studies nowadays that have repeatedly shown that small business executives that are certainly interested in realizing the benefits of online marketing techniques. They included social media, search engine optimization as well as paid search when it comes to call to action in websites.